Here is part of the message sent to the tribe when it first started in 2014:
Here's the format for posting and sharing:
Each month, you commit to writing at least two blog posts. Each month, all tribe members will read each other's blog posts, leave a comment on each post, and share on Twitter. The first blog post will be written in the first week of the month. We will send out the topics in advance, and you will have the first week to write and publish. During the second week, we will read and comment and share. The first post of the month will be a common topic.
The second post of the month will be written during the 3rd week. This post will be on a topic of your choosing. That leaves the 4th week for reading, commenting, and sharing.